Step 1. Find keywords that benefit your client.
In this case, the client has recently released graphics editing software. A pool of relevant keywords was found:
Step 2. Identify low-hanging fruits
For example, hot leads and medium-difficulty high traffic keywords.
Free drawing software (search volume: 19,000; keyword difficulty: 41%)
Free vector software (search volume: 2,800; keyword difficulty: 74%)
Step 3: Form a cluster of adjacent keywords
TopVisor service was used for that:
Step 4: Write two well-researched articles
Carefully distributing keywords & following the skyscraper technique (in short: write better than your competition)
Step 5. Perform website cross-link optimization
Also initial backlink gathering (e-mails, digests, cross-posting).
Step 6. Watch rankings go up
The second article needs a better backlink profile to compete with Inkscape & Techradar for the 2nd & 3rd place.
Monthly traffic up to this day: